I love H&M. I use to go when I was in college and would find some amazing bargains. Prices aren't as low as they use to be, but its still a lot cheaper than some and I've always found the quality great.
The H&M shop in Barcelona, Spain looks like my idea of heaven for shopping/ merching. Everything in its own space and lit cinematically on large walls.. Large open space makes you look at specific clothing rather than wanting to route through a tone of rails. I think presentation makes the whole image look luxurious & expensive and less of a high street shop. Even though H&M is known for its inexpensive throw-away-fashion, a touch of class and openness could bring in a larger market. This would be great for a limited edition part of the store for their designer collaborations.
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